JUL012015
End Of Financial Year: Let The Analysis Begin
While fundraisers sag in weary relief, many digital and database coordinators and analysts still have a ways to go before the pressure is off. Because now comes the clamor for results.
No matter whether your end of year campaign was cause for celebration or commiseration, fundraisers and digital marketers will want to know exactly who responded to what pronto, so they can focus future efforts and resources on the parts of the campaign that worked.
The challenge is, good data analysis takes precious time, and it won't be long before fundraisers are demanding data extractions for their next campaign. What's more, data analysts can spend up to 80% of their time cleaning and prepping data, meaning the actual analysis and modelling work receives much less attention.
With email now the predominant communication channel used by non-profits, it can mean a lot of work to get these results integrated with your CRM to get a holistic picture of how a campaign performed. In fact, many smaller (and even some larger) organizations don't end up getting around to it, even though it's been shown time and again to be worth it.
The good news is, if you're using the Raiser's Edge and Campaign Monitor, then Springbaud – our email management solution – can help. Better still, with a free fully-functional 14-day trial now available, you can integrate your end-of-year results at no cost while seeing how Springbaud could work for your organization.
Find out more about Springbaud.
Enquire about our development partnerships for Mailchimp and Marketo.
Tell us what you want from your CRM and Email Marketing Service provider integration.
Leigh Stewart, Marketing & Communications Director
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